Snowcrash began in the final years of the 20th century as an exhibition by a group of virtually unknown Finnish architects and designers, with the aim of making an impact in the international design world. They attracted quite a lot of attention in 1997 during the Milan Design Week, also known as the Milan Furniture Fair, and ended up as an international design company based in Sweden worth over a hundred million Swedish kronor. The collection, which was established over the course of 1997 to 2003, is being exhibited now for the first time.