This book tells the untold story of Snowcrash (1997-2003), an international design company founded by Finns and operated by Swedes. Equipped with an optimistic view of the future, they succeeded in designing a collection that connected art with technology, and the real with the virtual world.
The story takes the reader from a Finland in deep recession in 1993, to Sweden in 2003 recovering from a IT-boom hangover. DIY spirit, bold visions and progressiv design management is played out and told by the international group of creatives involved – painting a picture of a unique design event that offers an alternative view on ‘Scandinavian Design’.
The book includes never before seen material from private archives, showing the design process and the legendary Snowcrash exhibition in Milan, 1997 – as well as new photos taken off iconic objects in the groundbreaking collection that was made.